2 Convenient Locations in Santa Cruz & Freedom
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Tires in Santa Cruz, CA in Santa Cruz, CA

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The Right Place for Tires

For any number of miles you drive per year, you can’t do so without functional, properly inflated tires. Good tires with sufficient tread will keep you moving smoothly and safely, and they’ll give the needed traction when braking in wet or dry conditions to keep you on the road. When you need new tires or repairs to your existing ones, experience is important. Only the most capable professionals will deliver precise tire work to keep you driving safely. The right place for tires is Specialized Auto, operating in two locations, Santa Cruz and Watsonville.

Tires with Our Focus

Here at Specialized Auto, we’re proud of the reputation we’ve earned for quality tires that meet specific driving needs. With our thorough exploration of the different types and brands of tires available, we strive to find the best value for our clients. We are partnered with Michelin as an Alliance Dealer, and with Continental as a Gold dealer, allowing us to provide excellent pricing and meet or beat any other price on tires in Santa Cruz County. Utilizing the most advanced equipment, we’ll efficiently diagnose any tire problem you’re experiencing, then with your approval, complete the necessary work. We hope you’ll consider us your affordable dealer alternative for any tires you ever need.

Informed Decisions on Tires

Effective tire work involves more than tread and inflation; a long-term health plan will keep you driving with confidence for thousands of miles ahead. When you bring your vehicle to Specialized Auto in Santa Cruz or Watsonville, as part of any service we’ll perform a thorough digital inspection, including photos. You’ll have all the information in hand to make informed decisions, based on your priorities and budget. We know there’s never a good time to deal with tires, and it’s our mission to make the process pleasant for you.

Complete Service at Specialized Auto

  • Two Convenient Locations
  • ASE-Certified Technicians
  • Bosch Certified Service Station
  • Monterey Bay Green Business
  • Smog Inspection and Certification
  • Pre-Owned Car Sales (Santa Cruz)
  • Michelin Tire Dealer (Watsonville)
  • Continental Tire Dealer (Santa Cruz)
  • 2017 “Best Shop”, Santa Cruz Sentinel
  • A Better Alternative to the Dealership

Contact Us

For complete service on tires, trust the professionals at Specialized Auto in Santa Cruz and Watsonville, where we’re better than the dealer every time.

WHY CHOOSE SPECIALIZED?

Free Car Wash

Spotless car wash with your service upon request. We offer an experience that exceeds your expectations.

Shuttle Service

Convenient local shuttle service. Visit us for service or repair and enjoy the convenience of our customer shuttle.

Vehicle Inspections

Upon request, we include a complimentary 21 point vehicle inspection with every service.

Green Car Repair

We are Solar Powered and certified for Green Car Repair by the Monterey Bay Area Green Business Program.

2 yr/24,000 mi Warranty

We offer a leading warranty because we are confident in the quality of each service our technicians perform.

Bosch Financing

To better serve you, we offer 0% financing on car repairs and service through the Bosch Credit Program.

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We are still open!!

As COVID-19 is having a dramatic impact on our lives, businesses and on supply chains, I want to share an update on what Specialized Auto is doing to keep our customers safe while continuing to stay open as an essential business. You can still get your car fixed at Specialized Auto while staying safe during the Santa Cruz Stay-In Place order.


Here's how:
- Accepting payments over the phone.
- Call from your car or beep your horn and we will come out keeping our distance.
- After every service we are disinfecting all keys, steering wheels, gear selectors, and exterior and interior door handles.
- All communication over phone &/or email.
- Free pick up and delivery (some scheduling restrictions apply) call for details
- Call, text or email us with any questions or to schedule your appointment. 831-462-3458