2 Convenient Locations in Santa Cruz & Freedom

Tire Shop

The Right Tire Shop for You

For all the miles you might drive in a week, month or year, you won’t get far without good tires. The correct size, proper inflation and sufficient tread will have you driving smoothly and safely, while providing the traction you need to come to a stop in wet or dry conditions. When it’s time for new tires or repairs to your existing ones, an experienced tire shop is important. Only the most capable professionals will deliver precise tire work to keep you driving safely. The right tire shop for you is Specialized Auto, operating in two locations, Santa Cruz and Watsonville.

A Tire Shop Committed to Value

Here at Specialized Auto, all of us are proud of the reputation our business has earned as a top-quality tire shop meeting a full range of driving needs. With our thorough exploration of the different types and brands of tires available, we’re committed to delivering the best value to our clients. Our partnerships with Michelin as an Alliance Dealer, and with Continental as a Gold dealer, allows us to meet or beat the prices of any other tire shop in Santa Cruz County. If you need your current tires checked out, we’ll efficiently diagnose any problem you’re experiencing, then with your approval do what’s necessary to correct it. We hope you’ll consider us your affordable alternative to any dealership!

A Pleasant Tire Shop Experience

A full-service tire shop does more than check your tread and inflation; a long-term health plan will keep you driving with confidence for thousands of miles ahead. When you bring your vehicle to Specialized Auto in Santa Cruz or Watsonville, as part of any tire service we’ll perform a thorough digital inspection, including photos. You’ll have all the information in hand to make informed decisions based on your priorities and budget. We know there’s never a good time to visit a tire shop, and it’s our mission to make the experience pleasant for you.

Complete Service at Specialized Auto

  • Two Convenient Locations
  • ASE-Certified Technicians
  • Bosch Certified Service Station
  • Monterey Bay Green Business
  • Smog Inspection and Certification
  • Pre-Owned Car Sales (Santa Cruz)
  • Michelin Tire Dealer (Watsonville)
  • Continental Tire Dealer (Santa Cruz)
  • 2017 “Best Shop”, Santa Cruz Sentinel
  • A Better Alternative to the Dealership
When in search of a full-service tire shop, trust the professionals at Specialized Auto in Santa Cruz and Watsonville, where we’re better than the dealer every time.
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Contact Us


Free Car Wash

Spotless car wash with your service upon request. We offer an experience that exceeds your expectations.

Shuttle Service

Convenient local shuttle service. Visit us for service or repair and enjoy the convenience of our customer shuttle.

Vehicle Inspections

Upon request, we include a complimentary 21 point vehicle inspection with every service.

Green Car Repair

We are Solar Powered and certified for Green Car Repair by the Monterey Bay Area Green Business Program.

2 yr/24,000 mi Warranty

We offer a leading warranty because we are confident in the quality of each service our technicians perform.

Bosch Financing

To better serve you, we offer 0% financing on car repairs and service through the Bosch Credit Program.

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