2 Convenient Locations in Santa Cruz & Freedom

Car Tires

The Right Place for Car Tires

For any distance you drive your car every day, you won’t get far without proper, well-inflated car tires. Sufficient tread on all four of them will let you roll smoothly, while providing the traction you need when coming to a stop on any road in wet or dry conditions. When it’s time for new car tires or repairs to your existing ones, experience is important. Only the most capable professionals will give your tires the full attention they require for you to continue driving safely. The right place for this is Specialized Auto, operating in two locations, Santa Cruz and Watsonville.

Car Tires with Our Focus

Here at Specialized Auto, all of us are proud of the reputation our business has earned for quality car tires that meet specific driving needs. With our thorough exploration of the different types and brands of car tires available, we strive to deliver the best value to our clients. This includes our partnerships with Michelin as an Alliance Dealer, and with Continental as a Gold dealer, allowing us to meet or beat any other price on car tires in Santa Cruz County. If your current tires need attention, we’ll efficiently diagnose any issue you’re experiencing, then with your approval complete the necessary work. We hope you’ll consider us your affordable dealer alternative on any make of any age.

Informed Decisions on Car Tires

Effective service on car tires involves more than tread and inflation; a long-term health plan will keep you driving with confidence for thousands of miles ahead. When you bring your car to Specialized Auto in Santa Cruz or Watsonville, as part of any service we’ll perform a thorough digital inspection with photos. You’ll have all the information in hand to make informed decisions based on your priorities and budget. We know there’s never a good time to deal with car tires, and it’s our mission to make the experience pleasant for you.

Complete Service at Specialized Auto

  • Two Convenient Locations
  • ASE-Certified Technicians
  • Bosch Certified Service Station
  • Monterey Bay Green Business
  • Smog Inspection and Certification
  • Pre-Owned Car Sales (Santa Cruz)
  • Michelin Tire Dealer (Watsonville)
  • Continental Tire Dealer (Santa Cruz)
  • 2017 “Best Shop”, Santa Cruz Sentinel
  • A Better Alternative to the Dealership
For complete service on car tires, trust the professionals at Specialized Auto in Santa Cruz and Watsonville, where we’re better than the dealer every time.
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Contact Us


Free Car Wash

Spotless car wash with your service upon request. We offer an experience that exceeds your expectations.

Shuttle Service

Convenient local shuttle service. Visit us for service or repair and enjoy the convenience of our customer shuttle.

Vehicle Inspections

Upon request, we include a complimentary 21 point vehicle inspection with every service.

Green Car Repair

We are Solar Powered and certified for Green Car Repair by the Monterey Bay Area Green Business Program.

2 yr/24,000 mi Warranty

We offer a leading warranty because we are confident in the quality of each service our technicians perform.

Bosch Financing

To better serve you, we offer 0% financing on car repairs and service through the Bosch Credit Program.

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