2 Convenient Locations in Santa Cruz & Freedom

Best Tire Prices in Watsonville, CA

The Best Tire Prices for You

You rely on strong, well-inflated tires for all the driving you do in a week, month or year. It’s worth spending some money on tires that will give you sufficient tread and traction to get around safely in all conditions, but of course you don’t want to overspend. When it’s time for new tires on your vehicle, no doubt you’ll appreciate the best tire prices from an experienced tire shop. Only the most knowledgeable professionals will make sure you have the right tires for the right price. The best tire prices are waiting for you at Specialized Auto & Fleet, operating in two locations, Santa Cruz and Watsonville.

Value in the Best Tire Prices

Here at Specialized Auto & Fleet, all of us are proud of the reputation our business has earned for offering the best tire prices in the region. Along with evaluating the different types and brands of tires available, we’re committed to delivering value to all our clients. Our partnerships with Michelin as an Alliance Dealer, and with Continental as a Gold dealer, allows us to meet or beat the prices of any other tire shop in Santa Cruz County. Dealing in a wide selection of brand names, we’ll get you the best tire prices from any manufacturer you prefer. We hope you’ll consider us your affordable alternative to any dealership!

A Pleasant Experience with the Best Tire Prices

There’s more to a full-service tire shop than offering the best tire prices; a long-term tire health plan will keep you driving with confidence for thousands of miles ahead. When you bring your vehicle to Specialized Auto & Fleet in Santa Cruz or Watsonville, as part of any tire service we’ll perform a thorough digital inspection, including photos. You’ll have all the information in hand to make informed decisions based on your priorities and budget. We know there’s never a good time to deal with your tires, and it’s our mission to provide a pleasant service experience along with the best tire prices.

Complete Service at Specialized Auto

  • Two Convenient Locations
  • ASE-Certified Technicians
  • Bosch Certified Service Station
  • Monterey Bay Green Business
  • Smog Inspection and Certification
  • Pre-Owned Car Sales (Santa Cruz)
  • Michelin Tire Dealer (Watsonville)
  • Continental Tire Dealer (Santa Cruz)
  • 2017 “Best Shop”, Santa Cruz Sentinel
  • A Better Alternative to the Dealership

When in search of the best tire prices, trust the professionals at Specialized Auto in Santa Cruz and Watsonville, where we’re better than the dealer every time.

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Contact Us

WHY CHOOSE SPECIALIZED?

Free Car Wash

Spotless car wash with your service upon request. We offer an experience that exceeds your expectations.

Shuttle Service

Convenient local shuttle service. Visit us for service or repair and enjoy the convenience of our customer shuttle.

Vehicle Inspections

Upon request, we include a complimentary 21 point vehicle inspection with every service.

Green Car Repair

We are Solar Powered and certified for Green Car Repair by the Monterey Bay Area Green Business Program.

2 yr/24,000 mi Warranty

We offer a leading warranty because we are confident in the quality of each service our technicians perform.

Bosch Financing

To better serve you, we offer 0% financing on car repairs and service through the Bosch Credit Program.

We are still open!!

As COVID-19 is having a dramatic impact on our lives, businesses and on supply chains, I want to share an update on what Specialized Auto & Fleet is doing to keep our customers safe while continuing to stay open as an essential business. You can still get your car fixed at Specialized Auto & Fleet while staying safe during the Freedom Stay-In Place order.


Here's how:
- Accepting payments over the phone.
- Call from your car or beep your horn and we will come out keeping our distance.
- After every service we are disinfecting all keys, steering wheels, gear selectors, and exterior and interior door handles.
- All communication over phone &/or email.
- Free pick up and delivery (some scheduling restrictions apply) call for details
- Call, text or email us with any questions or to schedule your appointment. 831-724-4777