An Award-Winning Auto Service Providers in Santa Cruz & Freedom

Servicing You & Your Vehicle for Over 20 Years

Company Philosophy

“Our focus is giving great service and doing the right thing. We deliver on the promises we make and provide excellent value for the customer’s dollar.”


Specialized Auto is the premier auto repair facility for the Santa Cruz and Freedom area. For over 20 years we have grown our company with a focus on our customers. Our specialty is offering dealership level service with a personal touch. Our two convenient locations are fully staffed with area’s top service team, and our facilities are state-of-the-art car repair centers.

Our Story

In 1994, Bob Emmert started Specialized Auto with two technicians in Santa Cruz. Primarily a Volvo repair facility, Specialized Auto first expanded to Mercedes-Benz and then BMW repair & service. Specialized Auto quickly grew to be the premier European Car Repair Facility for Santa Cruz. Today, Specialized Auto boasts 22 employees at its location in Santa Cruz. Expanding to the Freedom location, Specialized Auto continues to offer the same excellent service from two locations. Between the two locations, Specialized has 20 service bays to help reduce down time and get you back on the road safely. This is the foundation for our outstanding services, ensuring that we have the team and the room to meet any of your vehicle’s service needs.


One-Stop Shops

Our specialty is customer centered car service. We provide all of the services your vehicle may need. Our preventive approach and state of the art facility allow us to provide a cost effective solution to keeping your vehicle in optimal condition. If you are commuting to San Jose or Monterey Specialized auto can keep your vehicle safe and reliable. We also offer smog inspection and certification, and our Santa Cruz location offers pre-owned car sales. We specialized in well maintained, fully serviced used cars. Our full service parts department is the only parts distributor in Santa Cruz for cost effective parts for all Import & European vehicles.


Reputation for Excellence

Specialized Auto in Santa Cruz has always approached its customers’ auto services with the care and attention they deserve. Over the years, we have built a loyal customer base that appreciated our commitment to excellence. We employ factory-trained master technicians for all the brands we specialize in, and all mechanics are ASE Certified. We are a Bosch Certified Service Station, which means we have met and exceeded industry service standards for both our customers and their vehicles. Because we value our environment, our buildings are solar powered and are proud to be a Monterey Bay Green Business.

A Better Alternative to the Dealership

Our superior skills are what keeps our customers coming back. Specialized Auto in Santa Cruz and Freedom represents the best California’s automotive service industry has to offer. Honestly, there’s never a good time for auto service, and that’s why we focus so intently on customer service. With our complimentary shuttle service, courtesy hand wash, preventative maintenance reminders, and more, we always make sure you and your vehicle are given the royal treatment.

Call Us Today to Schedule Your Next Smog Inspection!


(831) 460-6144

2114 Freedom Boulevard
Freedom, CA 95019

Mon - Fri: 8am - 5pm

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Santa Cruz

(831) 460-6141

2415 Chanticleer Avenue
Santa Cruz, CA 95062

Mon - Fri: 8am - 5pm

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We Specialize in the Following Services

Services at Freedom Location

Services at Santa Cruz Location